Viad Corp (NYSE: VVI), a leading global provider of extraordinary experiences, including attractions, hospitality, exhibition services, and experiential marketing, has announced that it has entered into a definitive agreement to sell its GES business to Truelink Capital for US$535 million. The transaction is expected to close by the end of 2024, subject to regulatory approvals and customary closing conditions.

Latham & Watkins LLP represents Viad in the transaction with a corporate deal team led by Chicago partners Jason Morelli, Bradley Faris, and Sean Parish, with associates Grace Kim and Brian Baloun. Advice was also provided on tax matters by Chicago partner Diana Doyle, with associate Jake Meninga; on benefits and compensation matters by Los Angeles partner Michelle Carpenter, with associate Iryna Onyshchenko; on intellectual property matters by New York partner Jeffrey Tochner, with associate Sebastian Moss; on finance matters by Chicago partner Noah Weiss and Chicago counsel Katherine Stork; and on data privacy matters by Bay Area partner Robert Blamires.