Linklaters has advised team.blue, a leading European digital enabler for entrepreneurs and SMBs, on its strategic acquisition of Loopia Group, a top-tier provider of digital presence solutions in the Nordics and Central Eastern Europe, from Axcel. team.blue continues to be backed by Hg, a leading investor in European and transatlantic software and services businesses.

Loopia Group, with its strong foothold in Sweden, Finland, Slovakia, Czechia, Hungary, and Serbia, has a workforce of over 320 skilled professionals and serves approximately 650,000 customers through a portfolio of robust local brands including Loopia, Websupport, Hostingpalvelu, Domainhotelli, and Active24.

With this acquisition, team.blue’s customer base will grow to more than 3 million entrepreneurs across Europe. This not only complements team.blue’s footprint but also enhances its ability to help a larger number of customers to achieve online success through its wide digital product offering.

The Stockholm and London Linklaters teams were led by Private Equity partners Elisabet Lundgren, Rasmus Kindlund (both Stockholm), Alex Woodward and Ben Suen (both London), and Antitrust & Foreign Investment partner Anna Mitchell (London).

They were supported by Corporate associates James Dewar, Lova Winell, Mikael Yemen, Adam Wahlén Winqvist, Emma Josefsson, Axel Larsson, Hanna Törnsén Fredriksson and Jakob Hambert (all Stockholm) and Antitrust & Foreign Investment counsel Fredrik Lowhagen (Madrid) and associate Jordan Lipski (London).

This is the latest deal that Linklaters has advised on in the tech sector. The firm offers clients unparalleled cross-border depth of legal and regulatory knowledge and experience across a broad spectrum of cross-sector technology trends, such as fintech, AI, blockchain, digital health, e-commerce and mobility.