Clifford Chance has advised TotalCX on its sale to CallRevu, a premier entity in the automotive communication intelligence sector and a portfolio company of Serent Capital. The transaction establishes CallRevu as a leading force in the industry.
TotalCX provides automotive dealers with a comprehensive approach to customer experience management and combines automation, AI technology, ongoing training, real-time assessments, and staff augmentation. Its exclusive technology captures and analyzes voice and text communications in real-time, automatically alerting stakeholders to accelerate decision-making that improves customer experience and business results.
Partner Neil Barlow and associate Eric Schaffer, both from the firm’s private equity M&A practice, led the multi-practice team that advised on the transaction. They were supported by:
- US M&A associates Caitlin Hagart*, Sam Clinton-Davis and Alana McAndrew, trainee Benedict Wilson
- US Tax: Partner Philip Wagman and associate Allison Kelly
- US Intellectual Property: Partner Violetta Kokolus and associate Lee Garza
- US Employee Benefits: Partner Paul Koppel and associate David Walsh.
Barlow says, “We are pleased to have advised TotalCX in its collaboration with CallRevu and Serent Capital as they look to drive transformative changes and deliver unprecedented value to clients and stakeholders in the automotive industry. This is yet another transaction which highlights the firm’s capabilities of advising on private capital transactions in the tech and AI-services arena.”
