London—Dentons has advised Premier Foods plc (“Premier Foods”), one of the UK’s largest food producers, on its acquisition of FUEL10K, at an enterprise value of £34.0 million. The acquisition significantly expands Premier Foods presence in the breakfast meal occasion.
FUEL10K make ‘fuel for busy people’, with a protein enriched breakfast range featuring granola, oats and drinks products, which can be eaten at the breakfast table or on the go. FUEL10K is sold in the UK in major retailers, convenience channels and online and attracts a young demographic.
In 2022, Dentons advised Premier Foods on their acquisition of The Spice Tailor.
Simon Rose, General Counsel and Company Secretary of Premier Foods commented, “We are grateful to the entire Dentons team – their expertise, flexibility and commitment really delivered for us on this transaction.”
Neil Nicholson, head of UK Corporate at Dentons said, “We’re very pleased to support the Premier Foods team again to help achieve its growth strategy.”
The Dentons team advising Premier Foods was led by Neil Nicholson with support from Corporate senior associate Joseph Collingwood, Corporate associates Ben Havard and Katie Henson, Corporate trainee Jess Harris, Tax partner Lorna McCaa and Tax associate Guy Vouha.
