Freshfields Bruckhaus Deringer (‘Freshfields’) has advised longstanding client CVC Capital Partners (‘CVC’) on CVC Funds’ strategic partnership with the Women’s Tennis Association (‘WTA’).

The new partnership will build upon the strong legacy which the WTA has established over the last 50 years, with the objective to further elevate the profile of women’s tennis and to accelerate commercial growth for the benefit of the fans, players, tournaments and other stakeholders in the game.

CVC brings 25 years of experience investing in sports to the partnership, with former and current investments in Formula 1, Moto GP, Rugby, the French Football League, La Liga, Volleyball and IPL Cricket. CVC also brings access to a broad international network of 25 local offices across Europe, Australasia and the Americas, which will be available to support the accelerated commercial growth of the sport.

The Freshfields team advising CVC is led by Charles Hayes, David Brooks, Valerie Ford Jacob and Alex Collins.