The advantages of utilizing SEO for lawyers and law firms are undeniable, but where do you begin? If you’re a lawyer, you most certainly have a lot on your plate. Attempting to find the time for improving your website, especially if you’re not a techie, might be difficult. You will not be able to generate leads if people are not able to find you on the internet. SEO is the way to be found. Here are certain ways to boost your law firm’s SEO as a general rule of thumb.

• Page Loading Speed

Improve the timing of your pages to load. If search engine servers recognize that your pages are taking time to load, your ranking will drop down. Slow website will also have an impact on the user experience. According to the research, it should take less than 3 seconds for the website to load or else 40% of the prospects will be out of hand.

• Reviews

Obtaining more internet reviews is a simple place to begin. The more favourable internet reviews you have, the more probable it is that search engines will rank you higher. Request testimonials from your customers so that you can post them on your website. The more reputable a source is, the more likely it is to assist in increasing traffic to your website. Furthermore, when a potential client visits your website and sees all of the positive feedback you’ve received from previous clients, they’ll trust you as their legal counsel.

• Right Keywords

It’s important to keep in mind that Search engine optimization is all about using effective keywords. You will never get results if you optimise your site for a term that is never searched. As an alternative, look at the companies around you, use tools to get the right keywords, and come up with legal-related keywords that are place specific or field specific.

• Content with Headings

Make sure to break your content in header tags, that is, use headers and have the content in simplistic format which is also appealing to the eyes. The content should be easier to read and enhance the user experience.

• Image Optimization

If the images are bigger in size, it can slow down your website, as a result reducing the user experience and also the rankings. Compress your pictures and maintain the quality. Another thing you can do here is naming the images with keywords, it will enhance your SEO.

• Mobile Optimizations

Make sure your website is easily accessible through mobile phones. It should load fast and all images are properly structured. It is necessary to have justified content format. Use the right font, colored texts, bold and italics where ever needed.

The website should have proper contact details of your firm and the person in charge. You can always add your social media links for people to reach you at different platforms and to link all your accounts at one place. That will also help with the rankings on search engine.