Securing new clients is what every law firm/ lawyer needs. Ever day you wake up in search of new clients along with working for the old ones. In this digital age, how would you back a potential client?
Building relationships with potential clients is what marketing is all about. The main distinction is that the buyers in legal marketing are your law firm’s clients.  Your firm is most likely already marketing itself in some way or the other, mostly word of mouth. That’s because marketing is anything that raises awareness about your company. Legal marketers are crucial to your firm’s success. Here are 5 legal marketing tips for you to succeed in this industry.
- User Friendly Website
In this digital era, the first thing you need is a well built website. Digital Marketing is the best way to start your marketing process and that marks the need for your website. In such a saturated market, an interesting law firm website will help you stand out. When seeking legal assistance, clients are frequently stressed, afraid, or both. According to the 2019 Legal Trends study, 57 percent of persons in need of legal assistance looked for a lawyer on their own. The most popular methods included using an online search engine (17 percent) and visiting a lawyer’s website (17 percent). Meaning, if you dont have a user-friendly website, potential clients will have a difficult time finding you. One should invest in building a website that is easy to navigate for prospective clients.
- Brand Aesthetics
It is important create an aesthetically pleasing website. Marketing is not only about the logo but also the website, social media, letterheads, business cards, journals/brochures, etc. All of these should have a particular color scheme that marks your identity.
- Maintain a Blog/ Podcast
Content marketing is one of the best ways to up your game and be in constant light. Have a weekly podcast or blog published under your name. It is understandable that being a lawyer it is not very easy to take out time for all this. It is always recommended to hire a professional agency/ service provider for such things.
- Use Social Media
Social media is one of the most creative ways to get into the industry and make an impact. Not just marketing but there are multiple benefits of social media.
Youtube is another platform to market your firm well. You can make videos on viral topics, give case summaries, talk about most interesting cases, etc. Social media prevalence is much needed.
- Get Assistance
Don’t be shy, ask for help! Hire a professional who knows how to set you in the industry and have ways to get around organic and inorganic marketing. Just like you would never suggest your client to represent themselves in the court of law, you should also get someone who knows the ins and outs of legal marketing.
You take care of your existing clients and their cases, leave the marketing tension with us. When the marketing is done properly, it will raise your firms online as well as offline presence.
Author: Apoorva Mehta, Executive Manager, Legal Desire Media & Insights
