As a business, it’s not just customers that you’re trying to wrangle from your competitors, it’s also talent. Running a business with the best in the industry and with experienced and driven employees by your side, not only means you’re on the road to success, but you’re likely to get there much faster.
Of course, attracting top talent for your business might mean generous salaries and bonus schemes, but today it’s not just a healthy salary that tempts potential employees into working with you. Yes, you may offer a slightly bigger salary than a competitor, but if previous employees have left negative testimonials about their time at your company then it could be enough to unnerve the ideal candidate.
Thankfully, there are lots of ways that companies like yours can attract the very best in your industry – read on for more information.
EMI schemes
More companies than ever before are understanding the power and influence of EMI schemes. What is an EMI scheme, I hear you ask? In short terms, an EMI scheme (Employee Management Incentives) allows employees to purchase equity or shares within your business. Owning a stake in the business they work for is the ideal incentive to continue working for the business and to increase productivity amongst your key staff.
Get your current employees to help
If your current employees are already exceeding all your expectations and you want more people like them on your team, then consider asking them to get in on the recruitment process. Asking them to share any new job openings on their social media pages or asking anyone they meet with desirable skills to get in touch with their head office is a simple yet effective approach to recruiting the best.
Provide an open day
Anyone can send in a CV, or say all the right things during an interview and then fail to transfer their skills into your business. To sort the uninvested candidates from those who can really make a difference to your company, consider holding an open day. Those who actually show up and engage in ways you would hope are already ticking all the relevant talent boxes.
Try social media
Before conducting a country-wide candidate search and posting your vacancy on all relevant job sites. Consider cherry-picking your ideal candidate by using social media. LinkedIn can help you find a candidate with the specific skills or experience you’re looking for. Search the relevant keywords in social media and you may be pleasantly surprised at your potential candidates.
And finally, build your brand
A company with a strong brand and employee experience is more likely to attract the top talent. Candidates will usually search through the social media pages of the company they’re considering working with, so make sure your brand is strong and giving the right impression. Showcase your company perks, always ask employees to share their positive experiences, ensure your social media looks professional and of course, ensure that any customer queries or remarks on comment sections (good or bad) are responded to professionally.
