Law firms are gradually accepting the reality that there’s a business aspect to the legal profession. Today, law firms invest more effort in marketing to get clients. The specific type of marketing that law firms engage in is known as law firm marketing.

The goal of marketing a law firm is to beat the competition from other law firms. Lead generation, the process of getting potential clients, plays a major role in law firm marketing. To generate more leads, law firms need to employ some strategies. Here are some tips for bringing more leads to your law firm:

• Create A Business Website

A business website is one of the first steps to take in achieving better lead generation. Websites primarily increase your online presence. This makes your firm better positioned to compete against other law firms that have moved their businesses online.

Think of the website as your online office space. Thus, it’s expected to have a conspicuous online chatbot. In the chatbot, prospective clients can lodge complaints and inquiries on a 24X7 basis. Also, the ‘About Us’ section of your website should be comprehensive for all website visitors to get important information about your company.

These days it’s also not enough to have a website. The website must be mobile-friendly and responsive on all devices that prospective clients may be using. The website’s design is also important. Hence, it’s advised that a professional website developer be employed to build your business website.

• Publish Highly Professional and Quality Content

Legal practice cannot be anything short of professional. All the content that gets published on a law firm’s website must be professionally sound and high in quality. Also, there should be a good variety of content on a law firm’s website. Such content should include blog posts, case studies, and internal research works of the firm.

There are so many focus areas in the legal space, including traffic, marriage, finance, and insurance laws. Of these areas, every law firm has its areas of specialization. Therefore, it’s important to highlight the areas your law firm focuses on your website content.

Law firms can also venture into other content formats, including audio and video. The relevance of your website’s content to prospective clients should also be considered. Hot legal topics should be given due weight in the content section of your business website.

• Optimize Your Website for Search Engines

Search Engine Optimization (SEO) is one of the major ways to get more traffic to your law firm’s website. Search engines use several factors, such as content relevance, freshness, and length, to determine your website’s optimization. Thus, you must understand these factors and add them to your website, or you can decide to outsource this aspect. The higher traffic your website enjoys from SEO will eventually generate leads for your law firm. 

• Get Client Reviews and Feedbacks

Positive client feedback and reviews are becoming very important to bring more leads. Conventionally, prospective clients are more likely to book a law firm with a good number of positive feedback and reviews on the web. 

Also, many of these clients tend to do their due diligence online before opting for a firm. Hence, there’s a need to prioritize following up on feedback and reviews from past and current clients. You also need to request the permission of clients to publish their feedbacks and reviews to avoid any confrontation on why it was published. You can have your company on third-party review platforms like Yelp and Glassdoor which prospective clients may be using.

• Have A Mail Subscription List

A mailing list can help a law firm to bring in more leads. Mails can be used to intimate potential clients about services offered, new blog posts, legal news, and your latest client feedback. All emails sent to potential clients should include the company’s contact details.

Take note that emails can be sourced from anywhere. However, law firms that are particular about lead generation should generate emails from past clients and website visitors. This is because it’ll help users avoid spamming, which is usually less effective in the professional space.

• Make Use of Social Media Marketing

Social media marketing takes another chunk of lead generation on the internet today. For a law firm, the use of social media should be primarily focused on legal practice. Delving into the many distracting topics on social media is often less effective for business conversion, and the firm’s brand might be jeopardized in the long run.

A law firm account cannot afford to use spamming or click-bait tactics. They can get the best results by posting good content consistently, possibly every day. Branded, high-quality posts are a way for law firms to stand out on social media. Law firms using social media can also benefit from networking with other legal professionals and law firm accounts on their chosen platforms. 

• Be Highly Responsive

For all the marketing efforts you’re making, quick responses are one way to generate leads on your online platform. Whether via your business website, email, or social media, your response times should be close to immediate. It helps keep prospective clients in dialogue and conveys a sense of dedication and professionalism.

Some businesses opt for automated messages and chatbots to keep up with fast response times. However, automation should only be used until the time a company representative can give a better response to anyone sending a query.

On social media, if you always reply in an instant, then you can opt to display your response time for users to see. This can also help generate leads effectively.

Conclusion

Marketing a law firm has never been more important. Hence, it’s important for law firm owners to look into various ways to market their firms to generate better leads.

Creating a business website and optimizing it for search engines is very important to get your firm’s marketing up and running. Positive reviews from clients will help market your firm better. Consider having a mailing list to communicate information to potential clients regularly.

Use social media, along with other marketing efforts, and ensure that you keep your response times as short as possible. All these efforts will help you get clients over the long term.