When you have a legal firm you want to build success with, you’ve got to remember that it’s not always just about touting your services and skills to your prospects. Sometimes, it really helps for you to be able to learn just how to tap into your clients’ interests in order to make sure your law firm’s trajectory into success is a smooth one, especially in your niche. Remember, the legal niche isn’t always about just saying you are the “best” in your business. You’ve got to be able to show that you have got the skills and the legal acumen to provide what your clients need, be it services or information. And one of the best ways you can find your thrust into your market better is to use call tracking in your sales operations.

All of this might sound weird – after all, what could “tracking calls” possibly do for a legal firm? Interestingly, with how sales are working, it can actually provide a lot of benefits for you. For instance, 50 percent of clients actually do some research through third party sources before ever consulting a company’s sales representative. What’s more, 80 percent of sales that occur in companies require as many as five follow-up calls after meetings. Even reaching prospects can take an average of eight (!) cold calls. Not only that, but 86 percent of what happens in calls actually relies on how you communicate yourself instead of the actual words you say. This makes the actual act of calling a huge deal in securing sales and clients – and unfortunately not a lot of methods exist to actually be able to pay close attention to what goes on here.

Call Tracking: Maximizing Your Legal Firm’s Potential

When you have a law firm you want to help bring to prominence, it’s important to remember that you shouldn’t just rely on your campaigns for clients and conversions. Sometimes getting into the “zone” and tapping into what your clients really tell your agents and what they share over the phone can give you a considerable advantage into meeting their exact needs. Companies such as Fone Dynamics can help you use call tracking to tap into the needs of your legal firm and maybe to even help propel it to success.

Here are a few of its benefits:

• See whether or not your marketing campaigns are actually working: One of the biggest benefits of call tracking so far is by virtue of its major function. By being able to assign phone numbers to marketing channels, you’ll be able to track just how many leads and conversions are happening when clients call you. This is extremely helpful, given that you’ll finally see for yourself whether or not your channels are actually working the way you intended them to, and if not, at least have channels you can actually focus on improving or consider for removal.
• See whether your keywords are actually working for you or not: An integral aspect of any business is to make sure it’s got the right keywords you want to be remembered by. This isn’t just for the sake of search engine optimization (SEO) though. You need to carefully choose your keywords in order to make sure you have a focus in your niche. You can use call tracking not just to identify effective channels for your marketing, but to see which keywords are actually attracting customers and clients to your firm. This is a good way of assessing future marketing strategies, and what sort of offerings you can provide to your clients in the long run as your business grows.
• See how it can be integrated into the rest of your analytics tools: Another important aspect of call tracking for your law firm is to actually have a bigger picture in terms of understanding what’s actually happening all over your business. While sales numbers and other analytics tools can give you the basics of what’s happening to your operations, it’s call tracking that gives you insights as to just what happens during sales – what you’re getting right, what you’re getting wrong – and gives you data you can combine with your other statistics for a more holistic assessment.
• See what your staff might be missing on customer service: Another benefit of call tracking for law firms is for you to check in on just how you’re getting or losing customers or clients throughout the day. As mentioned earlier, calls have a great deal to do with your sales. And while customer or client numbers do give insights towards your sales, these numbers might not be enough to give indicators as to where specifically your staff could improve. As such, you may be able to tap into call tracking’s record feature to identify points in calls your staff get right or wrong, and even find ways of training them better to do their work.
• See what you might be missing in terms of customer satisfaction: Perhaps most importantly, you should probably try looking into checking just how you’re performing in terms of engaging customers and satisfying them. This builds upon the above benefit of call tracking in order to assess your staff’s performance. This time, you can use the recording feature of call tracking to enable you to listen in on calls and even listen back on calls and identify elements that may increase or decrease satisfaction.

Conclusion: Tap Into Call Tracking For Your Firm’s Success

When considering the above, it’s important to remember that call tracking isn’t just something you should use if you’re a commercial company or if you’re a business that deals with products. Businesses in the service industry, especially legal firms that interact with people all the time, can benefit from call tracking greatly. This is especially true since it allows them to actually take into account exactly how their clients interact with their sales representatives and get key insights about their interests. Imagine the kind of information you’d be able to get from tracking calls, and how you can use it to maximize your firm’s potential.