A law firm is just like any other professional practice or company, which means that it also needs proper marketing and promotion. As there are more law firms in the industry, you have to find a way to market your office, so you can make it known to interested parties. If you a fresh and up and coming law firm, you need to create a well-defined marketing plan so you can reach new clients as well.
Over the years, many well-known senior lawyers, with well-known firms in your locality, have become household names for many years and having a marketing strategy could give you a share of that pie or the entirety of it. The great thing about doing marketing for your law firm is that you don’t have to always generate leads because the leads will come looking for you.
Here are innovative marketing strategies for law firms this 2019:
Create the law firm’s website
One of the common oversights is not creating a website for the law firm. Take note that the population relying on the Internet is increasing by the day. As more people have become tech-savvy, they turn to search engines to search for products and services that suit their needs, a law firm such as https://inheritancerecovery.com being one of them. You cannot compete against your other counterparts if they have a website and you don’t.
More importantly, digital marketing experts have also found that in today’s age of technology, more people feel like as if you are more professional in your field when you have a website to support your office.
Use videos to market your law firm
Visual marketing strategies make a significant impact on prospective clients’ minds. People tend to remember images and videos that they see. Digital marketing experts found that even a short 10 to a 30-second video clip about yourself will invite more clients, rather than just photos. When you post a video, people tend to feel more that you are real, and a person and they get to have a glimpse of your personality as well.
You can post videos regularly about any of the following:
- Your firm’s goals
- Your firm’s vision and mission
- The latest case that you handled, without mentioning names, of course
- Reviews and feedback from previous clients
As a bonus tip, you can hire the services on an SEO marketing expert from https://theseomarketingcompany.com/seo/law-firms/ to help you out with what videos are most appealing for law firms.
Take advantage of testimonials
Testimonials are a good marketing strategy and advertisement and work even better for businesses that are centered on the practice of a profession. Therefore, you should take advantage of this. Ask your clients, if their cases are not confidential if they would like to be recorded for a testimonial about your law firm. These testimonials can come in any of the following forms:
- Radio testimonials
- Video testimonials
- Written testimonials
Testimonials are often the purest and raw form of advertisement for your firm, as they are coming from real people. Because they are satisfied clients, this can invite other clients who have the same or similar problems as they had, to go to you for legal solutions.
Reach out to the underprivileged
The services of a law firm can be quite expensive. Therefore, not a lot of people can afford to hire you professionally. If you feel like you are having a hard time competing against more senior lawyers, the best that you can do is to handle pro bono cases sometimes. Try reaching out to those who need the services of a lawyer, but cannot afford to pay for one.
Work as hard for this client, as you would do if they were paying for you. When you win this case, you can improve your portfolio. By reaching out to those who cannot afford your law firm as a paying client, you are hitting two birds with one stone: you are fighting for the rights of one who cannot defend himself, and you are marketing yourself as well.
If you already have an existing website, tweak it to be mobile-friendly
Unfortunately, there are still many websites today that are not mobile-friendly. The user interface of their website does not work when opened on a smartphone. If your law firm’s website is one of these, then it is high time for you to make an upgrade! Most Internet users browse using their smartphones. Almost every individual has a smartphone with them for most hours of the day. Hence, you should reach out to these smartphone users.
More importantly, some clients who might want to come to you have confidential cases. It would not be a very comforting experience for them to have to search for “How to file a divorce” or “Driving under the influence” legal solutions on their work computer. Take advantage of reaching out to clients in their comfort zones, their smartphones by being mobile-friendly.
Conclusion
Remember, acquiring new clients can be a difficult task. You are not just any other business: you are a practice of a profession. Even more importantly, your job is one that is highly characterized by trust and accountability. Whether you plan on marketing your firm by yourself or hiring a marketing expert instead, these innovative strategies will surely help you reach your law firm’s goals for this year.
