MS Dhoni v Maxx Mobiles Case: Delhi HC issued notice to Maxx Mobilink to present before court in contempt petition by Dhoni

Delhi High Court has issued notice to official of Maxx Mobilink Pvt Ltd to be present in court in a contempt petition filed by MS Dhoni which sought a direction to seize all the products/mobile handsets and such other articles where his name and image is being used to sell and promote these products. As the mobile firm was still using his name by projecting him as its brand ambassador despite termination of the agreement between them way back in December 2012.

Earlier, Delhi High Court pulled up the top official of Maxx Mobilink Pvt Ltd after taking note of the plea of former captain that its orders have been defied by the firm. “Why are you (Maxx) not complying with the order? You have to follow the court’s direction…both parties are directed to comply with the order dated April 21, 2016 before the next date of hearing that is July 28,” Justice Manmohan said.

The court was hearing a petition filed by Dhoni seeking initiation of contempt proceedings against the company’s CMD Ajjay Agarwal for defying its November 17, 2014 direction asking Maxx Mobilink to “refrain from selling any products” which uses the name of the cricketer in commercials.

The court had also passed a similar order on April 21 last year asking Agarwal to inform about the steps taken to comply with the 2014 direction asking the firm to refrain from selling any product, claiming to be endorsed by Dhoni. The recent direction came after Dhoni’s counsel Suchinto Chatterji alleged that the firm has not yet complied with its previous directions.

In November 2014, the High Court was looking into another petition filed by the former captain of the Indian cricket team against the company’s CMD Ajjay Agarwal for defying its direction asking Maxx Mobilink to “refrain from selling any products” which uses the name of the cricketer in commercials.

Dhoni and Rhiti Sports also filed another complaint against Maxx Mobilink, regarding their unpaid dues for using his name and photos for sale and purchase.

The November 2014 direction was passed on a plea by Dhoni and Rhiti Sports, alleging that Maxx Mobilink had not paid dues worth crores of rupees which was agreed upon for using the cricketer’s name on their products.

Dhoni’s counsel had said the endorsement agreement between him and the company had expired in December 2012 but Maxx was still using his name to sell its products and not paying him the dues.